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Senior Director, Marketing Analytics & Insights (Hybrid/Remote)

Department: Marketing
Office: California
Location: Los Angeles, CA
Function: Marketing

Sr. Director, Marketing Analytics & Insights (Hybrid/Remote)

Los Angeles, CA or Remote

From .life to .solutions to .news, Donuts is the global leader in high-quality, top-level domains. Our fresh, relevant new domain names provide variety and choice to easily manage and amplify your digital identity. Donuts Inc. is also the parent company of, a leading domain name registrar.  Donuts Inc. is headquartered in Bellevue, Washington with offices in Denver, Austin, Dublin, Los Angeles and Beijing.  Find out more at and 

Donuts is seeking an exceptional Sr. Director, Marketing Analytics & Insights to join our growing team. You will report directly to our Chief Marketing Officer and oversee marketing innovation for our Seattle based Donuts registry and Denver based registrar,

As part of this role, you will be the master of understanding how insights and analytics are a key tool to driving marketing innovation and growth. You will liaise closely with our agency and business insights team to receive data and turn this data into strategic insights, decision making metrics and innovation opportunities. You have an “ROI mindset”, but are a compelling storyteller and know that data is most useful when it fits in with a bigger picture strategic objective.  You understand how to be proactive about conducting analyses, understanding market and industry trends and creating ROI-driven strategies to grow our business based on these analyses. 

You are a stickler for ensuring execution, tracking and iteration happen. You will lead a cross-functional team to concept a strategy and see it vetted, executed on, iterated and scaled. You will innovate in the areas of channel management, performance marketing, market expansion and share growth and help create a stronger, smarter, more nimble company. 


  • Execute on the company’s vision and marketing missions

  • Own taking key data points to put a larger story together about what is happening in our business and where opportunities for growth lie.

  • Play a key role in overseeing attribution modeling. 

  • Work with agency and channel partners to evaluate which of our programs are working, why they are working and what to scale up or scale down.

  • Lead with a data-driven storytelling approach. By understanding business, market and channel trends, you will drive the big ideas of how to grow market and market share growth

  • Collaborate on driving the company’s financial goals led by organic growth through marketing initiatives

  • Oversee a cross-functional team to help bring your strategic ideas through execution

  • Understand the importance of accuracy in data and analytics, while knowing that the story you tell with the data is paramount.

  • Shepherd performance marketing as a means to drive business growth in non-traditional ways

  • Identify and champion proven, measurable marketing programs and tactics to support the company’s business and financial goals

  • Work closely with the registry’s channel partner account team to support channel sales to end users

  • Partner with the registrar team to create and execute new and innovative marketing efforts to drive the business forward

  • Help concept and collaborate with new business development initiatives

  • Oversee key budgeting, P&L for specific areas of the business

To Be A Fit For This Role:

  • You love the thrill of intellectual collaboration, concept development and seeing an idea through to completion

  • You are a people-person, but value working autonomously

  • Your ability to collaborate with teams in other departments along with our channel customers must be exceptional 

  • You are able to inspire and motivate employees at all levels in the company

  • You have excellent leadership and communication skills to guide your team and work with our channel partners

  • You are data-minded and understand that the best marketing programs have metrics for success

  • You have deep knowledge of digital advertising techniques and platforms, analytics and best practices

  • You are creative and want to share your creative input.

  • You have an informed point of view. You aren’t afraid to share your opinion, to admit a mistake and learn from others

  • You think that feedback is the “breakfast of champions” are always looking to learn more and improve

  • You are comfortable in (almost) any room. You know how to present to executives, collaborate with clients and lead a team

Role Requirements:

  • A minimum of 12 years of experience, with at least 5 years managing a team. Cross-functional team management desirable

  • Outstanding ability to set and quantify measurable analytics

  • Excellent presentation, verbal and written communication skills

  • Creative and entrepreneurial spirit, coupled with the drive to win

  • Bachelor’s degree in business, marketing, communications, or related field. MBA desirable 

A few things to know about us

Donuts offers a competitive compensation and benefits package in a friendly, collaborative culture that values employee engagement and ongoing career development. Donuts also offers some great perks such as a company bonus and generous stock option plan. Donuts is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.


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